JJ Country Life Art.
What was the goal?
- JJ Country Life art is an online gallery showcasing the the artwork of some of the best wildlife artists of our time and beyond. Jeff, the owner of the gallery buys the artwork and sells it online, not directly but through enquiry web forms. The old website had a confusing architecture which meant that it wasn’t clear what the aim of the website was which seriously hindered the UX. The artwork in the gallery did not have any content related to it which meant that the website was not optimised for search results.
What was delivered?
- A brand new mobile ready website
- A new email account to capture all enquiries
- A new brand complete with logo and colour scheme .
- Content creation.
- Consultancy on marketing best practices.
- All designed and delivered within 11 days.
So, what did I do?
As with all my clients I like to work on the brand before i even think about developing the website. I believe the end-product of a logo can really influence the look and feel of the website.
I started by researching art galleries and consulting Jeff on what he would like to portray with his logo. Jeff wanted the website and service he provides to be more about the context rather than himself personally. With this in mind, I decided to a block of colour and use Jeff’s initials as a cut out with the emphasis on the context of the website “Country life art.”
A flat blue shade of grey was used for the logo and across the website.
As mentioned before the old website was a UX and SEO tangle. What I did first was work out the business process and create a content architecture to reflect the strategic goals of the website. Jeff wanted his customers to “be able to view artwork of X genre and by X artist and be able to make enquiries to buy that artwork as quickly as possible.”
With that in mind I broke the website into three clear areas, gallery, artists and enquiry. No matter what entry point the user takes there is always an easy path to enquire about artwork.
Where some artwork were merely lightboxes on the previous website, I made sure that each piece of art had its own content page to make sure content would be properly indexed on the website.
Rather than just provide one web form for the contact area of the website, I gave each artwork its own web form so when a user would submit an enquiry the title of the artwork the user was enquiring about would auto populate the inbound enquiry form. This allowed Jeff to contact each lead in a much quicker period and be fully aware of the artwork’s details.
As an added bonus to ensure we captured customers who may be interested in Jeff’s gallery on the go I implemented a hovering instant call button to display on mobile versions of the website. This allowed user’s to make telephony enquiries with just a tap of the button.
You can view the JJ Country Life Art website here.