
The brand
The question I get asked the most is who, why and what is a 'Daddysnack?' Well I like snacks, some might call me the daddy of snacks. OK, maybe I made that up. Whilst I wish there was some elaborate reason behind the name, the truth is, there really isn't.
When brand names are too linear or heavily contextualized they tend to be less memorable. Ask yourself, what the hell is an 'Uber?' Or what on earth is 'Google?'
You never question the name but one you rely on getting you home safe after a heavy night on the tiles and the other you count on when your homework is due the following day. The terms: Just 'get an Uber' or 'Google it' have slipstreamed right into our everyday vocabulary without us batting an eyelid.
I just wanted to make a brand that was fun and easy to remember. At the end of the day when it comes to branding curiosity alone is worth more than no response at all!
The logo
Fellow creatives will vouch that when you're moonlighting designing deep into the night you need something to keep you going.
My vice is coffee, old wrestling clips, snacks and the company of my (snoring) sausage dog, Rory.
You might notice that on some websites we develop we leave a little 'easter egg' in the website's footer about the snacks we were snacking on when we completed the website!
I wanted to incapsulate my happy creative space and the excitement I have of my journey so far and my respect of my craft.
I ensured legibility of the typography by using a bold and simple font. The abstract element of the logo is the broken hang of the 'y' symbolising a smile which makes the brand more welcoming and evokes a feel-good vibes.