About Daddysnack


No fancy offices or vape and chill out zones. Just my passport, sense of adventure and a passion for good design, coffee and snacks.

Our slogan is 'the feel good design co.' We find solace in having the freedom to be bold in design and having fun when thinking creatively.

Read the story of how a solo bike ride from Fenway Park to South Beach became the kick up the arse needed to create the brand.


My story
The brand
Daddysnack Character
Daddysnack Character

About Daddysnack


No fancy offices or vape and chill out zones. Just my passport, sense of adventure and a passion for good design, coffee and snacks.

Read the story of how a solo bike ride from Fenway Park to South Beach became the kick up the arse needed to create the brand.


My story
The brand

Growing up a little extra

My name is Tariq Gangari and I am a freelance digital designer. Since I can remember I was always the kid that was extra when it came to my homework.

When other kids sketched their creative homework in their sketch book, I was creating 3D scenes using multiple paper sources. I remember one day I used that clear OHP paper to create perspective and depth if you tilted the book and looked at it from just the right angle.

Yeah I was extra, but knowing my brain worked differently to my peers gave me a buzz even at 12 years old.

Fast forward a few decades and I honed my craft into the digital field. But it didn't fall into my lap...


Me Rory and Mika

Growing up extra

My name is Tariq Gangari and I am a freelance digital designer. Since I can remember I was always the kid that was extra when it came to my homework.

When other kids sketched their creative homework in their sketch book, I was creating 3D scenes using multiple paper sources. I remember one day I used that clear OHP paper to create perspective and depth if you tilted the book and looked at it from just the right angle.

Yeah I was extra, but knowing my brain worked differently to my peers gave me a buzz even at 12 years old.

Fast forward a few decades and I honed my craft into the digital field. But it didn't fall into my lap...

Raiders of the lost fridge

Anyone who is a freelance designer or a creative person in any capacity can understand the baggage that comes with the craft.

Peculiar sleeping patterns, desperation for distractions, doubting your abilities, questioning your career choices and raiding the refrigerator at 2am.

I don't think there are many other professions where we doubt and question our abilities quite like creative folk do. Whilst it can be a spiral into procrastination it can also be viewed as the very trait that makes us special.

In my college years and well into my 20's there was no place for me as a fresh faced Marketing graduate. Being that awkward introverted creative type, trying to get my foot in the door at a fast paced marketing office just wasn't going to happen. Especially during a recession year.

So I figured I would spend the next few years trying to find my calling, to learn how I could market myself, not someone or something else, but me. In the spring of 2012 I sold my ole' reliable 2001 Ford Focus. I saved up what little money I was making at my grocery store job and decided I was going to go travelling.

I was going to cycle down the east coast of the USA, starting out in Boston and ending up in Miami. Because why not, right?

I bought myself a new computer and self taught myself how to develop a website to blog about my adventure. I posted my story to social media and used the adventure as a vehicle to raise awareness of an arthritis condition I had developed in High School. Before I knew it, my story was getting regional coverage in the news and national arthritis news outlets.

New England, a new me

You can read my full state-by-state blog on my Boston to Miami page. But it took 33 days to cycle the eastern coast of USA. I spent 3 months in the US, writing, designing, networking, making life-long friends and really pushing through some personal barriers that I had.

I came back a different person and saw the world differently. I realised that I had been in my comfort zone for a few years which was a safe place, a comfortable haven but nothing was growing there.

Ultimately my newfound mindset and openness to the world landed me my first office job and from there I continued to hone my craft and more importantly have belief in what I wanted to do.

Some years later, Daddysnack was born!


  • 2008

    Graduated from Portsmouth University with Honours in Marketing.

  • 2012

    Took a break from work in seek of adventure in the USA.

  • 2013

    Got my first office job, continued to network and develop my skills.

  • 2014

    My first client, woohoo!

  • 2019

    After some rebranding of my website, Daddysnack is born!


Me Rory and Mika
  • 2008

    Graduated from Portsmouth University with Honours in Marketing.

  • 2012

    Took a break from work in seek of adventure in the USA.

  • 2013

    Got my first office job, continued to network and develop my skills.

  • 2014

    My first client, woohoo!

  • 2019

    After some rebranding of my website, Daddysnack is born!

Raiders of the lost fridge

Anyone who is a freelance designer or a creative person in any capacity can understand the baggage that comes with the craft.

Peculiar sleeping patterns, desperation for distractions, doubting your abilities, questioning your career choices and raiding the refrigerator at 2am.

I don't think there are many other professions where we doubt and question our abilities quite like creative folk do. Whilst it can be a spiral into procrastination it can also be viewed as the very trait that makes us special.

In my college years and well into my 20's there was no place for me as a fresh faced Marketing graduate. Being that awkward introverted creative type, trying to get my foot in the door at a fast paced marketing office just wasn't going to happen. Especially during a recession year.

So I figured I would spend the next few years trying to find my calling, to learn how I could market myself, not someone or something else, but me. In the spring of 2012 I sold my ole' reliable 2001 Ford Focus. I saved up what little money I was making at my grocery store job and decided I was going to go travelling.

I was going to cycle down the east coast of the USA, starting out in Boston and ending up in Miami. Because why not, right?

I bought myself a new computer and self taught myself how to develop a website to blog about my adventure. I posted my story to social media and used the adventure as a vehicle to raise awareness of an arthritis condition I had developed in High School. Before I knew it, my story was getting regional coverage in the news and national arthritis news outlets.


New England, a new me

You can read my full state-by-state blog on my Boston to Miami page. But it took 33 days to cycle the eastern coast of USA. I spent 3 months in the US, writing, designing, networking, making life-long friends and really pushing through some personal barriers that I had.

I came back a different person and saw the world differently. I realised that I had been in my comfort zone for a few years which was a safe place, a comfortable haven but nothing was growing there.

Ultimately my newfound mindset and openness to the world landed me my first office job and from there I continued to hone my craft and more importantly have belief in what I wanted to do.

Some years later, Daddysnack was born!

T at fenway
Daddysnack logo

The brand

The question I get asked the most is who, why and what is a 'Daddysnack?' Well I like snacks, some might call me the daddy of snacks. OK, maybe I made that up. Whilst I wish there was some elaborate reason behind the name, the truth is, there really isn't.

When brand names are too linear or heavily contextualized they tend to be less memorable. Ask yourself, what the hell is an 'Uber?' Or what on earth is 'Google?'

You never question the name but one you rely on getting you home safe after a heavy night on the tiles and the other you count on when your homework is due the following day. The terms: Just 'get an Uber' or 'Google it' have slipstreamed right into our everyday vocabulary without us batting an eyelid.

I just wanted to make a brand that was fun and easy to remember. At the end of the day when it comes to branding curiosity alone is worth more than no response at all!

The logo

Fellow creatives will vouch that when you're moonlighting designing deep into the night you need something to keep you going.

My vice is coffee, old wrestling clips, snacks and the company of my (snoring) sausage dog, Rory.

You might notice that on some websites we develop we leave a little 'easter egg' in the website's footer about the snacks we were snacking on when we completed the website!

I wanted to incapsulate my happy creative space and the excitement I have of my journey so far and my respect of my craft.

I ensured legibility of the typography by using a bold and simple font. The abstract element of the logo is the broken hang of the 'y' symbolising a smile which makes the brand more welcoming and evokes a feel-good vibes.